From hypoallergenic to dermatologist-approved, a study showed that only 18 percent of the 750 claims made in advertising were actually backed up by research.
Here are the four most exaggerated skin care claims, according to skincare experts at Kristals Cosmetics.
4 Exaggerated Skin Care Claims
Plain and simple, this is simply an advertising term created to make you think that your skin care product is more sensitive to your skin. But buyer beware! In the 1970s, the United States Food and Drug Administration tried to regulate the term “hypoallergenic”. But it really went nowhere. The term hypoallergenic may have considerable market value in promoting skin care products to consumers, but researchers say it has very little meaning. According to the FDA: “There are no federal standards or definitions to govern the use of the term ‘hypoallergenic,’ therefore the term means whatever a particular company wants it to mean.” The FDA debunks the myth even further: “Consumers with hypersensitive skin, and even those with ‘normal’ skin, may be led to believe that these products will be gentler to their skin than non-hypoallergenic cosmetics.” Bottom line? Figure out what works for your skin and stick to it.
#2 Patented Formula
Whether a formula is patented or not makes no difference in how well it works, according to skincare and beauty professionals at Kristals Cosmetics. Anyone can patent a formula. The same goes for exclusive, unique or specially formulated. There’s no need to prove that it is any more effective than a product that hasn’t been patented or specially formulated.
#3 Dermatologist-Approved or Recommended
It really only takes one dermatologist to approve a product. Most of the time, they’ve only briefly reviewed the ingredients in a product before giving it a thumbs up. According to practicaldermatology.com, a large company typically provides four or five independent dermatologists with data for them to review. It is then that they make the claim that their product is dermatologist approved. Dermatologist recommended is typically based on a questionnaire sent to many dermatologists. Who are these dermatologists anyway?
#4 Deep Cleaning
There is no standard definition anywhere that says what constitutes that a product is deep cleaning. Skin care companies make this claim by either comparing their product to a competitor, using water alone, or one of their older formulas. Sampling groups assess the “cleanliness” factor of the product. “Did this product make your skin feel cleaner than before you used it?” Voila! Deep cleaning.
If you enjoyed learning about the most exaggerated skin care claims, consider reading What are the Top Skin Care Habits Everyone Should be Following?
At Kristals, we promote a lifestyle that combines spirituality with holistic skincare using gems like diamonds, gold, and sapphire. The result? Youthful radiance and balanced spiritual energy.